预(Yu)制(Zhi)菜(Cai)产(Chan)业(Ye)链(Lian)深(Shen)度(Du)解(Jie)析(Xi)
- 分(Fen)类(Lei):(?)新(Xin)闻(Wen)动(Dong)态(Tai)
- 作(Zuo)者(Zhe):(?)智(Zhi)讯(Xun)
- 来(Lai)源(Yuan):(?)知(Zhi)乎(Hu)
- 发(Fa)布(Bu)时(Shi)间(Jian):(?)2023-10-09
- 访(Fang)问(Wen)量(Liang):(?)76
【(?)概(Gai)要(Yao)描(Miao)述(Shu)】(?)
预(Yu)制(Zhi)菜(Cai)产(Chan)业(Ye)链(Lian)深(Shen)度(Du)解(Jie)析(Xi)
【(?)概(Gai)要(Yao)描(Miao)述(Shu)】(?)
- 分(Fen)类(Lei):(?)新(Xin)闻(Wen)动(Dong)态(Tai)
- 作(Zuo)者(Zhe):(?)智(Zhi)讯(Xun)
- 来(Lai)源(Yuan):(?)知(Zhi)乎(Hu)
- 发(Fa)布(Bu)时(Shi)间(Jian):(?)2023-10-09
- 访(Fang)问(Wen)量(Liang):(?)76
预(Yu)制(Zhi)菜(Cai)是(Shi)运(Yun)用(Yong)现(Xian)代(Dai)标(Biao)准(Zhun)化(Hua)流(Liu)水(Shui)作(Zuo)业(Ye),(?)对(Dui)菜(Cai)品(Pin)原(Yuan)料(Liao)进(Jin)行(Xing)前(Qian)期(Qi)准(Zhun)备(Bei)工(Gong)作(Zuo),(?)简(Jian)化(Hua)制(Zhi)作(Zuo)步(Bu)骤(Zhou),(?)经(Jing)过(Guo)卫(Wei)生(Sheng)、(?)科(Ke)学(Xue)包(Bao)装(Zhuang),(?)再(Zai)通(Tong)过(Guo)加(Jia)热(Re)或(Huo)蒸(Zheng)炒(Chao)等(Deng)方(Fang)式(Shi),(?)就(Jiu)能(Neng)直(Zhi)接(Jie)食(Shi)用(Yong)的(De)便(Bian)捷(Jie)菜(Cai)品(Pin)。(?)
(?) (?)预(Yu)制(Zhi)菜(Cai)的(De)兴(Xing)起(Qi)进(Jin)一(Yi)步(Bu)加(Jia)快(Kuai)了(Liao)餐(Can)饮(Yin)的(De)工(Gong)业(Ye)化(Hua)进(Jin)程(Cheng),(?)在(Zai)原(Yuan)料(Liao)生(Sheng)产(Chan)规(Gui)模(Mo)化(Hua)进(Jin)展(Zhan)缓(Huan)慢(Man)、(?)终(Zhong)端(Duan)租(Zu)金(Jin)和(He)人(Ren)工(Gong)成(Cheng)本(Ben)刚(Gang)性(Xing)上(Shang)升(Sheng)的(De)大(Da)背(Bei)景(Jing)下(Xia),(?)预(Yu)制(Zhi)菜(Cai)的(De)可(Ke)操(Cao)作(Zuo)性(Xing)强(Qiang)、(?)模(Mo)式(Shi)成(Cheng)熟(Shu),(?)在(Zai)降(Jiang)本(Ben)增(Zeng)效(Xiao)方(Fang)面(Mian)功(Gong)能(Neng)凸(Tu)显(Xian)。(?)
(?) (?)我(Wo)国(Guo)预(Yu)制(Zhi)菜(Cai)行(Xing)业(Ye)尚(Shang)处(Chu)于(Yu)起(Qi)步(Bu)阶(Jie)段(Duan)。(?)随(Sui)着(Zhuo)近(Jin)几(Ji)年(Nian)冷(Leng)链(Lian)技(Ji)术(Shu)快(Kuai)速(Su)发(Fa)展(Zhan),(?)预(Yu)制(Zhi)菜(Cai)行(Xing)业(Ye)配(Pei)送(Song)障(Zhang)碍(Ai)逐(Zhu)渐(Jian)消(Xiao)除(Chu),(?)自(Zi)2015年(Nian)之(Zhi)后(Hou),(?)行(Xing)业(Ye)进(Jin)入(Ru)快(Kuai)速(Su)发(Fa)展(Zhan)期(Qi)。(?)
(?) (?)2006-2020年(Nian)我(Wo)国(Guo)零(Ling)售(Shou)端(Duan)预(Yu)制(Zhi)菜(Cai)行(Xing)业(Ye)((?)包(Bao)括(Kuo)加(Jia)工(Gong)肉(Rou)类(Lei)与(Yu)海(Hai)鲜(Xian)制(Zhi)品(Pin)、(?)加(Jia)工(Gong)蔬(Shu)菜(Cai)及(Ji)水(Shui)果(Guo)制(Zhi)品(Pin)、(?)预(Yu)制(Zhi)餐(Can))(?)CAGR为(Wei)7.3%,(?)2020年(Nian)行(Xing)业(Ye)规(Gui)模(Mo)同(Tong)比(Bi)增(Zeng)长(Chang)9.64%至(Zhi)2422亿(Yi)元(Yuan)。(?)
预(Yu)制(Zhi)菜(Cai)发(Fa)展(Zhan)历(Li)程(Cheng)
(?) (?)预(Yu)制(Zhi)菜(Cai)最(Zui)早(Zao)起(Qi)源(Yuan)于(Yu)美(Mei)国(Guo),(?)20世(Shi)纪(Ji)60年(Nian)代(Dai)各(Ge)种(Zhong)类(Lei)型(Xing)的(De)预(Yu)制(Zhi)菜(Cai)开(Kai)始(Shi)实(Shi)现(Xian)商(Shang)业(Ye)化(Hua)经(Jing)营(Ying),(?)70年(Nian)代(Dai)末(Mo)随(Sui)着(Zhuo)日(Ri)本(Ben)经(Jing)济(Ji)进(Jin)入(Ru)高(Gao)速(Su)发(Fa)展(Zhan),(?)预(Yu)制(Zhi)菜(Cai)在(Zai)日(Ri)本(Ben)迎(Ying)来(Lai)了(Liao)20%以(Yi)上(Shang)的(De)快(Kuai)速(Su)增(Zeng)长(Chang)。(?)
(?) (?)90年(Nian)代(Dai)后(Hou)随(Sui)着(Zhuo)麦(Mai)当(Dang)劳(Lao)、(?)肯(Ken)德(De)基(Ji)等(Deng)快(Kuai)餐(Can)店(Dian)进(Jin)入(Ru),(?)我(Wo)国(Guo)开(Kai)始(Shi)出(Chu)现(Xian)净(Jing)菜(Cai)配(Pei)送(Song)加(Jia)工(Gong)厂(Chang),(?)2000年(Nian)后(Hou)深(Shen)加(Jia)工(Gong)的(De)预(Yu)制(Zhi)菜(Cai)企(Qi)业(Ye)开(Kai)始(Shi)涌(Yong)现(Xian),(?)但(Dan)由(You)于(Yu)条(Tiao)件(Jian)不(Bu)成(Cheng)熟(Shu),(?)行(Xing)业(Ye)整(Zheng)体(Ti)发(Fa)展(Zhan)仍(Reng)较(Jiao)为(Wei)缓(Huan)慢(Man)。(?)
(?) (?)2014年(Nian)之(Zhi)后(Hou),(?)随(Sui)着(Zhuo)经(Jing)济(Ji)发(Fa)展(Zhan)、(?)外(Wai)卖(Mai)爆(Bao)发(Fa)式(Shi)增(Zeng)长(Chang),(?)行(Xing)业(Ye)进(Jin)入(Ru)快(Kuai)速(Su)发(Fa)展(Zhan)期(Qi),(?)至(Zhi)2020年(Nian),(?)因(Yin)疫(Yi)情(Qing)导(Dao)致(Zhi)宅(Zhai)家(Jia)消(Xiao)费(Fei)爆(Bao)发(Fa),(?)直(Zhi)接(Jie)催(Cui)化(Hua)了(Liao)预(Yu)制(Zhi)菜(Cai)消(Xiao)费(Fei)加(Jia)速(Su)。(?)
预(Yu)制(Zhi)菜(Cai)行(Xing)业(Ye)特(Te)征(Zheng)
(?) (?)季(Ji)节(Jie)性(Xing)
(?) (?)预(Yu)制(Zhi)菜(Cai)产(Chan)品(Pin)主(Zhu)要(Yao)原(Yuan)材(Cai)料(Liao)为(Wei)肉(Rou)禽(Qin)及(Ji)水(Shui)产(Chan),(?)由(You)于(Yu)食(Shi)材(Cai)供(Gong)应(Ying)存(Cun)在(Zai)季(Ji)节(Jie)性(Xing)差(Cha)异(Yi),(?)部(Bu)分(Fen)产(Chan)品(Pin)供(Gong)应(Ying)受(Shou)到(Dao)季(Ji)节(Jie)限(Xian)制(Zhi)。(?)
(?) (?)另(Ling)一(Yi)方(Fang)面(Mian),(?)在(Zai)元(Yuan)旦(Dan)、(?)春(Chun)节(Jie)、(?)元(Yuan)宵(Xiao)等(Deng)中(Zhong)国(Guo)家(Jia)庭(Ting)团(Tuan)圆(Yuan)的(De)传(Chuan)统(Tong)节(Jie)日(Ri),(?)越(Yue)来(Lai)越(Yue)多(Duo)的(De)消(Xiao)费(Fei)者(Zhe)购(Gou)买(Mai)者(Zhe)在(Zai)选(Xuan)购(Gou)产(Chan)品(Pin)时(Shi)也(Ye)会(Hui)受(Shou)习(Xi)惯(Guan)影(Ying)响(Xiang),(?)偏(Pian)向(Xiang)于(Yu)选(Xuan)择(Ze)含(Han)有(You)时(Shi)令(Ling)蔬(Shu)菜(Cai)的(De)预(Yu)制(Zhi)菜(Cai)以(Yi)简(Jian)化(Hua)做(Zuo)饭(Fan)过(Guo)程(Cheng),(?)丰(Feng)富(Fu)餐(Can)桌(Zhuo)菜(Cai)品(Pin)。(?)因(Yin)此(Ci),(?)行(Xing)业(Ye)呈(Cheng)现(Xian)出(Chu)一(Yi)定(Ding)季(Ji)节(Jie)性(Xing)特(Te)征(Zheng)。(?)
(?) (?)区(Qu)域(Yu)性(Xing)
(?) (?)我(Wo)国(Guo)预(Yu)制(Zhi)菜(Cai)行(Xing)业(Ye)存(Cun)在(Zai)较(Jiao)大(Da)的(De)区(Qu)域(Yu)性(Xing)特(Te)征(Zheng)。(?)一(Yi)方(Fang)面(Mian),(?)我(Wo)国(Guo)幅(Fu)员(Yuan)辽(Liao)阔(Kuo),(?)气(Qi)候(Hou)、(?)土(Tu)壤(Rang)、(?)环(Huan)境(Jing)差(Cha)异(Yi)较(Jiao)大(Da),(?)不(Bu)同(Tong)地(Di)区(Qu)物(Wu)产(Chan)各(Ge)异(Yi),(?)长(Chang)期(Qi)以(Yi)来(Lai)各(Ge)地(Di)区(Qu)形(Xing)成(Cheng)了(Liao)不(Bu)同(Tong)的(De)饮(Yin)食(Shi)习(Xi)惯(Guan)和(He)口(Kou)味(Wei),(?)最(Zui)明(Ming)显(Xian)的(De)特(Te)征(Zheng)就(Jiu)是(Shi)中(Zhong)餐(Can)具(Ju)有(You)众(Zhong)多(Duo)菜(Cai)系(Xi)。(?)
(?) (?)另(Ling)一(Yi)方(Fang)面(Mian),(?)地(Di)区(Qu)之(Zhi)间(Jian)的(De)经(Jing)济(Ji)发(Fa)展(Zhan)程(Cheng)度(Du)不(Bu)同(Tong),(?)居(Ju)民(Min)饮(Yin)食(Shi)结(Jie)构(Gou)也(Ye)会(Hui)相(Xiang)应(Ying)产(Chan)生(Sheng)差(Cha)异(Yi),(?)因(Yin)而(?)预(Yu)制(Zhi)菜(Cai)消(Xiao)费(Fei)也(Ye)具(Ju)有(You)一(Yi)定(Ding)的(De)地(Di)区(Qu)特(Te)征(Zheng)。(?)
(?) (?)周(Zhou)期(Qi)性(Xing)
(?) (?)随(Sui)着(Zhuo)经(Jing)济(Ji)的(De)发(Fa)展(Zhan)和(He)居(Ju)民(Min)对(Dui)饮(Yin)食(Shi)要(Yao)求(Qiu)的(De)提(Ti)升(Sheng),(?)预(Yu)制(Zhi)菜(Cai)产(Chan)品(Pin)销(Xiao)售(Shou)量(Liang)逐(Zhu)步(Bu)提(Ti)升(Sheng)。(?)
(?) (?)社(She)会(Hui)经(Jing)济(Ji)环(Huan)境(Jing)对(Dui)整(Zheng)体(Ti)消(Xiao)费(Fei)有(You)一(Yi)定(Ding)影(Ying)响(Xiang),(?)客(Ke)观(Guan)上(Shang)也(Ye)会(Hui)影(Ying)响(Xiang)到(Dao)预(Yu)制(Zhi)菜(Cai)的(De)消(Xiao)费(Fei),(?)但(Dan)行(Xing)业(Ye)整(Zheng)体(Ti)处(Chu)于(Yu)上(Shang)升(Sheng)区(Qu)间(Jian),(?)周(Zhou)期(Qi)性(Xing)不(Bu)明(Ming)显(Xian)。(?)
预(Yu)制(Zhi)菜(Cai):(?)餐(Can)饮(Yin)供(Gong)应(Ying)链(Lian)的(De)重(Zhong)要(Yao)创(Chuang)新(Xin)
(?) (?)随(Sui)着(Zhuo)预(Yu)制(Zhi)菜(Cai)的(De)兴(Xing)起(Qi),(?)以(Yi)及(Ji)我(Wo)国(Guo)餐(Can)饮(Yin)行(Xing)业(Ye)标(Biao)准(Zhun)化(Hua)和(He)连(Lian)锁(Suo)化(Hua)趋(Qu)势(Shi),(?)餐(Can)饮(Yin)供(Gong)应(Ying)链(Lian)迎(Ying)来(Lai)重(Zhong)大(Da)创(Chuang)新(Xin)与(Yu)变(Bian)革(Ge),(?)各(Ge)个(Ge)环(Huan)节(Jie)都(Du)迎(Ying)来(Lai)成(Cheng)长(Chang)机(Ji)会(Hui)。(?)
中(Zhong)央(Yang)厨(Chu)房(Fang):(?)预(Yu)制(Zhi)菜(Cai)行(Xing)业(Ye)核(He)心(Xin)
(?) (?)在(Zai)B端(Duan)和(He)C端(Duan)的(De)双(Shuang)层(Ceng)需(Xu)求(Qiu)推(Tui)动(Dong)下(Xia),(?)餐(Can)饮(Yin)工(Gong)业(Ye)化(Hua)革(Ge)命(Ming)应(Ying)运(Yun)而(?)生(Sheng),(?)餐(Can)饮(Yin)产(Chan)业(Ye)链(Lian)不(Bu)断(Duan)升(Sheng)级(Ji)。(?)
(?) (?)通(Tong)过(Guo)类(Lei)似(Si)中(Zhong)央(Yang)厨(Chu)房(Fang)等(Deng)工(Gong)厂(Chang)的(De)大(Da)量(Liang)预(Yu)制(Zhi)菜(Cai)的(De)工(Gong)业(Ye)化(Hua)生(Sheng)产(Chan)制(Zhi)造(Zao),(?)简(Jian)化(Hua)了(Liao)厨(Chu)房(Fang)烹(Peng)饪(Ren)环(Huan)节(Jie),(?)从(Cong)而(?)降(Jiang)低(Di)烹(Peng)饪(Ren)成(Cheng)本(Ben),(?)提(Ti)高(Gao)烹(Peng)饪(Ren)效(Xiao)率(Lu)。(?)
(?) (?)中(Zhong)央(Yang)厨(Chu)房(Fang)是(Shi)将(Jiang)菜(Cai)品(Pin)用(Yong)冷(Leng)藏(Cang)车(Che)配(Pei)送(Song),(?)全(Quan)部(Bu)直(Zhi)营(Ying)店(Dian)实(Shi)行(Xing)统(Tong)一(Yi)采(Cai)购(Gou)和(He)配(Pei)送(Song)。(?)中(Zhong)央(Yang)厨(Chu)房(Fang)采(Cai)用(Yong)巨(Ju)大(Da)的(De)操(Cao)作(Zuo)间(Jian),(?)采(Cai)购(Gou)、(?)选(Xuan)菜(Cai)、(?)切(Qie)菜(Cai)、(?)调(Diao)料(Liao)等(Deng)各(Ge)个(Ge)环(Huan)节(Jie)均(Jun)有(You)专(Zhuan)人(Ren)负(Fu)责(Ze),(?)将(Jiang)半(Ban)成(Cheng)品(Pin)和(He)调(Diao)好(Hao)的(De)调(Diao)料(Liao)一(Yi)起(Qi),(?)用(Yong)统(Tong)一(Yi)的(De)运(Yun)输(Shu)方(Fang)式(Shi),(?)赶(Gan)在(Zai)指(Zhi)定(Ding)时(Shi)间(Jian)内(Nei)运(Yun)到(Dao)分(Fen)店(Dian)。(?)
(?) (?)央(Yang)厨(Chu)房(Fang)处(Chu)于(Yu)预(Yu)制(Zhi)菜(Cai)供(Gong)应(Ying)链(Lian)承(Cheng)上(Shang)启(Qi)下(Xia)的(De)核(He)心(Xin)位(Wei)置(Zhi):(?)中(Zhong)央(Yang)厨(Chu)房(Fang)符(Fu)合(He)餐(Can)饮(Yin)业(Ye)工(Gong)业(Ye)化(Hua)、(?)现(Xian)代(Dai)化(Hua)发(Fa)展(Zhan)趋(Qu)势(Shi),(?)为(Wei)预(Yu)制(Zhi)菜(Cai)行(Xing)业(Ye)发(Fa)展(Zhan)提(Ti)供(Gong)了(Liao)广(Guang)阔(Kuo)的(De)市(Shi)场(Chang)空(Kong)间(Jian)。(?)
(?) (?)中(Zhong)央(Yang)厨(Chu)房(Fang)涉(She)及(Ji)基(Ji)地(Di)打(Da)造(Zao)、(?)食(Shi)材(Cai)采(Cai)购(Gou)、(?)生(Sheng)产(Chan)加(Jia)工(Gong)、(?)物(Wu)流(Liu)运(Yun)输(Shu)等(Deng)多(Duo)个(Ge)产(Chan)业(Ye)环(Huan)节(Jie),(?)起(Qi)着(Zhuo)衔(Xian)接(Jie)上(Shang)游(You)产(Chan)业(Ye)((?)农(Nong)林(Lin)牧(Mu)渔(Yu)、(?)调(Diao)味(Wei)品(Pin)等(Deng))(?)和(He)下(Xia)游(You)产(Chan)业(Ye)((?)商(Shang)超(Chao)、(?)社(She)区(Qu)、(?)学(Xue)校(Xiao)、(?)餐(Can)饮(Yin))(?)的(De)作(Zuo)用(Yong)。(?)
(?) (?)中(Zhong)央(Yang)厨(Chu)房(Fang)已(Yi)经(Jing)成(Cheng)为(Wei)餐(Can)饮(Yin)产(Chan)业(Ye)完(Wan)善(Shan)连(Lian)锁(Suo)经(Jing)营(Ying)体(Ti)系(Xi),(?)实(Shi)现(Xian)物(Wu)流(Liu)系(Xi)统(Tong)化(Hua)与(Yu)规(Gui)模(Mo)经(Jing)营(Ying)有(You)机(Ji)结(Jie)合(He)的(De)有(You)效(Xiao)途(Tu)径(Jing),(?)是(Shi)餐(Can)饮(Yin)连(Lian)锁(Suo)企(Qi)业(Ye)稳(Wen)定(Ding)发(Fa)展(Zhan)的(De)有(You)力(Li)保(Bao)证(Zheng)。(?)
中(Zhong)央(Yang)厨(Chu)房(Fang)市(Shi)场(Chang)布(Bu)局(Ju)
(?) (?)不(Bu)同(Tong)行(Xing)业(Ye)背(Bei)景(Jing)的(De)企(Qi)业(Ye)纷(Fen)纷(Fen)着(Zhuo)手(Shou)布(Bu)局(Ju)中(Zhong)央(Yang)厨(Chu)房(Fang),(?)其(Qi)中(Zhong)业(Ye)务(Wu)较(Jiao)出(Chu)色(Se)的(De)企(Qi)业(Ye)有(You)“蜀(Shu)海(Hai)供(Gong)应(Ying)链(Lian)”和(He)“千(Qian)味(Wei)央(Yang)厨(Chu)”,(?)另(Ling)外(Wai)还(Huan)涉(She)及(Ji)以(Yi)下(Xia)几(Ji)类(Lei)企(Qi)业(Ye):(?)((?)1)(?)连(Lian)锁(Suo)餐(Can)饮(Yin)企(Qi)业(Ye):(?)如(Ru)西(Xi)贝(Bei)、(?)外(Wai)婆(Po)家(Jia)、(?)海(Hai)底(Di)捞(Lao)、(?)外(Wai)婆(Po)家(Jia)、(?)真(Zhen)功(Gong)夫(Fu)、(?)永(Yong)和(He)大(Da)王(Wang)等(Deng);(?)((?)2)(?)大(Da)型(Xing)团(Tuan)餐(Can)企(Qi)业(Ye):(?)如(Ru)千(Qian)喜(Xi)鹤(He)、(?)快(Kuai)客(Ke)利(Li)、(?)北(Bei)京(Jing)健(Jian)力(Li)源(Yuan)等(Deng);(?)((?)3)(?)大(Da)型(Xing)商(Shang)超(Chao):(?)如(Ru)永(Yong)辉(Hui)超(Chao)市(Shi)、(?)中(Zhong)百(Bai)集(Ji)团(Tuan)等(Deng);(?)((?)4)(?)便(Bian)利(Li)店(Dian):(?)如(Ru)Today、(?)罗(Luo)森(Sen)等(Deng)。(?)
(?) (?)成(Cheng)本(Ben)方(Fang)面(Mian)
(?) (?)中(Zhong)央(Yang)厨(Chu)房(Fang)提(Ti)供(Gong)从(Cong)食(Shi)材(Cai)集(Ji)中(Zhong)采(Cai)购(Gou)到(Dao)统(Tong)一(Yi)物(Wu)流(Liu)配(Pei)送(Song)一(Yi)体(Ti)化(Hua)供(Gong)应(Ying)链(Lian)服(Fu)务(Wu),(?)能(Neng)够(Gou)较(Jiao)大(Da)程(Cheng)度(Du)的(De)控(Kong)制(Zhi)餐(Can)饮(Yin)企(Qi)业(Ye)原(Yuan)材(Cai)料(Liao)采(Cai)购(Gou)、(?)人(Ren)工(Gong)、(?)租(Zu)金(Jin)等(Deng)成(Cheng)本(Ben),(?)达(Da)到(Dao)真(Zhen)正(Zheng)缓(Huan)解(Jie)“三(San)座(Zuo)大(Da)山(Shan)”的(De)效(Xiao)用(Yong)。(?)
(?) (?)增(Zeng)收(Shou)方(Fang)面(Mian)
(?) (?)利(Li)润(Run)取(Qu)决(Jue)于(Yu)客(Ke)流(Liu)量(Liang)和(He)单(Dan)价(Jia)两(Liang)大(Da)方(Fang)面(Mian)。(?)预(Yu)制(Zhi)菜(Cai)肴(Yao)能(Neng)够(Gou)从(Cong)线(Xian)上(Shang)线(Xian)下(Xia)吸(Xi)引(Yin)更(Geng)多(Duo)的(De)客(Ke)流(Liu)量(Liang),(?)在(Zai)保(Bao)证(Zheng)相(Xiang)同(Tong)的(De)菜(Cai)品(Pin)品(Pin)质(Zhi)下(Xia),(?)消(Xiao)费(Fei)者(Zhe)复(Fu)购(Gou)从(Cong)而(?)形(Xing)成(Cheng)良(Liang)性(Xing)循(Xun)环(Huan),(?)增(Zeng)加(Jia)菜(Cai)品(Pin)丰(Feng)富(Fu)程(Cheng)度(Du),(?)为(Wei)B端(Duan)企(Qi)业(Ye)赋(Fu)能(Neng)。(?)
预(Yu)制(Zhi)菜(Cai)行(Xing)业(Ye)产(Chan)业(Ye)链(Lian)
(?) (?)产(Chan)业(Ye)链(Lian)上(Shang)游(You)
(?) (?)上(Shang)游(You)以(Yi)基(Ji)础(Chu)农(Nong)产(Chan)品(Pin)为(Wei)主(Zhu),(?)农(Nong)业(Ye)企(Qi)业(Ye)具(Ju)备(Bei)先(Xian)天(Tian)优(You)势(Shi):(?)上(Shang)游(You)为(Wei)农(Nong)牧(Mu)渔(Yu)业(Ye)及(Ji)初(Chu)加(Jia)工(Gong)业(Ye),(?)整(Zheng)体(Ti)分(Fen)布(Bu)分(Fen)散(San),(?)有(You)实(Shi)力(Li)的(De)中(Zhong)游(You)厂(Chang)商(Shang)会(Hui)介(Jie)入(Ru)上(Shang)游(You)环(Huan)节(Jie)。(?)
(?) (?)此(Ci)外(Wai),(?)农(Nong)业(Ye)企(Qi)业(Ye)依(Yi)托(Tuo)原(Yuan)材(Cai)料(Liao)优(You)势(Shi)和(He)渠(Qu)道(Dao)积(Ji)累(Lei),(?)也(Ye)常(Chang)布(Bu)局(Ju)预(Yu)制(Zhi)菜(Cai)业(Ye)务(Wu),(?)如(Ru)圣(Sheng)农(Nong)、(?)正(Zheng)大(Da)、(?)新(Xin)希(Xi)望(Wang)等(Deng)。(?)
(?) (?)直(Zhi)接(Jie)原(Yuan)材(Cai)料(Liao)成(Cheng)本(Ben)影(Ying)响(Xiang)大(Da)。(?)主(Zhu)材(Cai)、(?)辅(Fu)材(Cai)及(Ji)调(Diao)味(Wei)品(Pin)等(Deng)直(Zhi)接(Jie)原(Yuan)材(Cai)料(Liao)投(Tou)入(Ru)占(Zhan)预(Yu)制(Zhi)菜(Cai)产(Chan)品(Pin)总(Zong)成(Cheng)本(Ben)比(Bi)重(Zhong)较(Jiao)大(Da),(?)因(Yin)而(?)其(Qi)价(Jia)格(Ge)波(Bo)动(Dong)对(Dui)预(Yu)制(Zhi)菜(Cai)成(Cheng)本(Ben)影(Ying)响(Xiang)较(Jiao)大(Da),(?)最(Zui)终(Zhong)影(Ying)响(Xiang)到(Dao)预(Yu)制(Zhi)菜(Cai)行(Xing)业(Ye)的(De)盈(Ying)利(Li)水(Shui)平(Ping)。(?)
(?) (?)产(Chan)业(Ye)链(Lian)中(Zhong)游(You)
(?) (?)中(Zhong)游(You)生(Sheng)产(Chan)环(Huan)节(Jie)玩(Wan)家(Jia)多(Duo)样(Yang),(?)盈(Ying)利(Li)能(Neng)力(Li)也(Ye)有(You)所(Suo)分(Fen)化(Hua)。(?)
(?) (?)主(Zhu)要(Yao)涉(She)及(Ji)专(Zhuan)业(Ye)预(Yu)制(Zhi)菜(Cai)厂(Chang)商(Shang)((?)含(Han)速(Su)冻(Dong)食(Shi)品(Pin)商(Shang))(?)、(?)餐(Can)饮(Yin)企(Qi)业(Ye)自(Zi)建(Jian)央(Yang)厨(Chu)、(?)上(Shang)游(You)农(Nong)业(Ye)企(Qi)业(Ye)、(?)部(Bu)分(Fen)零(Ling)售(Shou)型(Xing)企(Qi)业(Ye)等(Deng)。(?)
(?) (?)产(Chan)业(Ye)链(Lian)下(Xia)游(You)
(?) (?)下(Xia)游(You)是(Shi)消(Xiao)费(Fei)市(Shi)场(Chang)及(Ji)餐(Can)饮(Yin)市(Shi)场(Chang),(?)B端(Duan)餐(Can)企(Qi)工(Gong)业(Ye)化(Hua)升(Sheng)级(Ji)需(Xu)求(Qiu)+C端(Duan)新(Xin)鲜(Xian)&健(Jian)康(Kang)的(De)饮(Yin)食(Shi)习(Xi)惯(Guan)+新(Xin)零(Ling)售(Shou)模(Mo)式(Shi)三(San)重(Zhong)共(Gong)振(Zhen),(?)预(Yu)制(Zhi)菜(Cai)市(Shi)场(Chang)正(Zheng)处(Chu)快(Kuai)速(Su)增(Zeng)长(Chang)阶(Jie)段(Duan)。(?)预(Yu)制(Zhi)菜(Cai)下(Xia)游(You)可(Ke)分(Fen)为(Wei)B端(Duan)市(Shi)场(Chang)与(Yu)C端(Duan)市(Shi)场(Chang),(?)占(Zhan)比(Bi)约(Yue)为(Wei)8:(?)2。(?)
(?) (?)其(Qi)中(Zhong),(?)餐(Can)饮(Yin)企(Qi)业(Ye)是(Shi)下(Xia)游(You)市(Shi)场(Chang)的(De)主(Zhu)赛(Sai)道(Dao);(?)商(Shang)超(Chao)、(?)便(Bian)利(Li)店(Dian)是(Shi)预(Yu)制(Zhi)菜(Cai)重(Zhong)要(Yao)渠(Qu)道(Dao),(?)具(Ju)备(Bei)有(You)一(Yi)定(Ding)的(De)“最(Zui)后(Hou)一(Yi)公(Gong)里(Li)”优(You)势(Shi);(?)新(Xin)零(Ling)售(Shou)((?)生(Sheng)鲜(Xian)电(Dian)商(Shang)、(?)社(She)区(Qu)团(Tuan)购(Gou)、(?)新(Xin)型(Xing)火(Huo)锅(Guo)超(Chao)市(Shi))(?)和(He)直(Zhi)播(Bo)平(Ping)台(Tai)正(Zheng)成(Cheng)为(Wei)预(Yu)制(Zhi)菜(Cai)新(Xin)的(De)销(Xiao)售(Shou)渠(Qu)道(Dao)。(?)
预(Yu)制(Zhi)菜(Cai)市(Shi)场(Chang)格(Ge)局(Ju):(?)主(Zhu)要(Yao)涉(She)及(Ji)四(Si)类(Lei)玩(Wan)家(Jia)
(?) (?)预(Yu)制(Zhi)菜(Cai)产(Chan)业(Ye)中(Zhong)游(You)企(Qi)业(Ye)整(Zheng)体(Ti)可(Ke)分(Fen)为(Wei)四(Si)大(Da)流(Liu)派(Pai),(?)背(Bei)后(Hou)的(De)企(Qi)业(Ye)基(Ji)因(Yin)不(Bu)同(Tong)。(?)
(?) (?)专(Zhuan)业(Ye)生(Sheng)产(Chan)商(Shang)
(?) (?)具(Ju)备(Bei)产(Chan)品(Pin)型(Xing)思(Si)维(Wei),(?)擅(Shan)长(Chang)打(Da)造(Zao)爆(Bao)款(Kuan)产(Chan)品(Pin)、(?)渠(Qu)道(Dao)建(Jian)设(She),(?)在(Zai)规(Gui)模(Mo)生(Sheng)产(Chan)方(Fang)面(Mian)具(Ju)备(Bei)优(You)势(Shi),(?)但(Dan)其(Qi)中(Zhong)也(Ye)可(Ke)以(Yi)分(Fen)B端(Duan)和(He)C端(Duan),(?)互(Hu)相(Xiang)之(Zhi)间(Jian)又(You)存(Cun)在(Zai)一(Yi)定(Ding)区(Qu)隔(Ge)。(?)C端(Duan)型(Xing)企(Qi)业(Ye)具(Ju)备(Bei)维(Wei)护(Hu)品(Pin)牌(Pai)力(Li),(?)且(Qie)不(Bu)善(Shan)于(Yu)点(Dian)对(Dui)点(Dian)服(Fu)务(Wu)开(Kai)发(Fa),(?)做(Zuo)B端(Duan)意(Yi)愿(Yuan)不(Bu)强(Qiang);(?)而(?)B端(Duan)企(Qi)业(Ye)做(Zuo)C端(Duan)不(Bu)善(Shan)于(Yu)打(Da)造(Zao)品(Pin)牌(Pai)。(?)
(?) (?)餐(Can)饮(Yin)企(Qi)业(Ye)
(?) (?)天(Tian)然(Ran)为(Wei)服(Fu)务(Wu)型(Xing)思(Si)维(Wei),(?)在(Zai)菜(Cai)品(Pin)研(Yan)发(Fa)、(?)品(Pin)牌(Pai)溢(Yi)价(Jia)、(?)门(Men)店(Dian)会(Hui)员(Yuan)群(Qun)体(Ti)方(Fang)面(Mian)具(Ju)备(Bei)优(You)势(Shi),(?)但(Dan)是(Shi)包(Bao)装(Zhuang)食(Shi)品(Pin)运(Yun)营(Ying)前(Qian)期(Qi)需(Xu)要(Yao)前(Qian)置(Zhi)投(Tou)入(Ru),(?)考(Kao)验(Yan)企(Qi)业(Ye)渠(Qu)道(Dao)建(Jian)设(She)和(He)服(Fu)务(Wu)能(Neng)力(Li),(?)难(Nan)点(Dian)在(Zai)于(Yu)中(Zhong)间(Jian)的(De)思(Si)维(Wei)转(Zhuan)化(Hua)和(He)团(Tuan)队(Dui)组(Zu)建(Jian)。(?)
(?) (?)零(Ling)售(Shou)型(Xing)企(Qi)业(Ye)
(?) (?)产(Chan)品(Pin)丰(Feng)富(Fu)度(Du)较(Jiao)高(Gao),(?)且(Qie)轻(Qing)资(Zi)产(Chan)运(Yun)营(Ying)为(Wei)主(Zhu),(?)善(Shan)于(Yu)消(Xiao)费(Fei)者(Zhe)洞(Dong)察(Cha)和(He)利(Li)用(Yong)数(Shu)据(Ju)驱(Qu)动(Dong),(?)背(Bei)后(Hou)是(Shi)零(Ling)售(Shou)型(Xing)思(Si)维(Wei),(?)但(Dan)劣(Lie)势(Shi)在(Zai)于(Yu)品(Pin)质(Zhi)难(Nan)以(Yi)管(Guan)控(Kong),(?)且(Qie)产(Chan)品(Pin)难(Nan)以(Yi)走(Zou)出(Chu)自(Zi)身(Shen)平(Ping)台(Tai)。(?)
(?) (?)上(Shang)游(You)农(Nong)业(Ye)企(Qi)业(Ye)
(?) (?)农(Nong)业(Ye)企(Qi)业(Ye)由(You)于(Yu)掌(Zhang)握(Wo)上(Shang)游(You),(?)且(Qie)依(Yi)托(Tuo)农(Nong)畜(Xu)产(Chan)品(Pin)积(Ji)累(Lei)有(You)丰(Feng)富(Fu)渠(Qu)道(Dao),(?)在(Zai)预(Yu)制(Zhi)菜(Cai)发(Fa)展(Zhan)方(Fang)面(Mian)具(Ju)备(Bei)天(Tian)然(Ran)优(You)势(Shi),(?)但(Dan)问(Wen)题(Ti)还(Huan)是(Shi)如(Ru)何(He)平(Ping)衡(Heng)好(Hao)B端(Duan)和(He)C端(Duan)、(?)新(Xin)旧(Jiu)产(Chan)品(Pin)间(Jian)关(Guan)系(Xi)。(?)
预(Yu)制(Zhi)菜(Cai)竞(Jing)争(Zheng)格(Ge)局(Ju):(?)集(Ji)中(Zhong)度(Du)低(Di),(?)竞(Jing)争(Zheng)激(Ji)烈(Lie)
(?) (?)虽(Sui)然(Ran)我(Wo)国(Guo)预(Yu)制(Zhi)菜(Cai)行(Xing)业(Ye)已(Yi)经(Jing)初(Chu)具(Ju)规(Gui)模(Mo),(?)但(Dan)相(Xiang)较(Jiao)发(Fa)达(Da)市(Shi)场(Chang)而(?)言(Yan)整(Zheng)体(Ti)还(Huan)较(Jiao)为(Wei)落(Luo)后(Hou),(?)仍(Reng)然(Ran)存(Cun)在(Zai)销(Xiao)售(Shou)区(Qu)域(Yu)小(Xiao)、(?)地(Di)域(Yu)特(Te)征(Zheng)明(Ming)显(Xian)、(?)参(Can)与(Yu)者(Zhe)众(Zhong)多(Duo)、(?)行(Xing)业(Ye)集(Ji)中(Zhong)度(Du)低(Di)、(?)规(Gui)模(Mo)以(Yi)上(Shang)企(Qi)业(Ye)较(Jiao)少(Shao)等(Deng)问(Wen)题(Ti)。(?)
(?) (?)地(Di)域(Yu)特(Te)征(Zheng)明(Ming)显(Xian)
(?) (?)预(Yu)制(Zhi)菜(Cai)产(Chan)品(Pin)依(Yi)赖(Lai)冷(Leng)链(Lian)运(Yun)输(Shu),(?)物(Wu)流(Liu)成(Cheng)本(Ben)及(Ji)产(Chan)品(Pin)新(Xin)鲜(Xian)度(Du)要(Yao)求(Qiu)限(Xian)制(Zhi)了(Liao)加(Jia)工(Gong)企(Qi)业(Ye)产(Chan)品(Pin)配(Pei)送(Song)半(Ban)径(Jing)。(?)
(?) (?)这(Zhe)就(Jiu)意(Yi)味(Wei)着(Zhuo)其(Qi)在(Zai)原(Yuan)材(Cai)料(Liao)采(Cai)购(Gou)、(?)产(Chan)品(Pin)运(Yun)输(Shu)方(Fang)面(Mian)有(You)较(Jiao)大(Da)的(De)局(Ju)限(Xian)性(Xing),(?)客(Ke)户(Hu)群(Qun)体(Ti)地(Di)理(Li)位(Wei)置(Zhi)会(Hui)相(Xiang)对(Dui)局(Ju)限(Xian),(?)产(Chan)品(Pin)口(Kou)味(Wei)、(?)样(Yang)式(Shi)亦(Yi)会(Hui)受(Shou)所(Suo)在(Zai)地(Di)理(Li)位(Wei)置(Zhi)饮(Yin)食(Shi)习(Xi)惯(Guan)影(Ying)响(Xiang),(?)一(Yi)定(Ding)程(Cheng)度(Du)上(Shang)限(Xian)制(Zhi)了(Liao)客(Ke)户(Hu)数(Shu)量(Liang)及(Ji)范(Fan)围(Wei)的(De)扩(Kuo)展(Zhan)。(?)
(?) (?)行(Xing)业(Ye)集(Ji)中(Zhong)度(Du)低(Di),(?)市(Shi)场(Chang)化(Hua)程(Cheng)度(Du)高(Gao)
(?) (?)预(Yu)制(Zhi)菜(Cai)行(Xing)业(Ye)以(Yi)中(Zhong)小(Xiao)规(Gui)模(Mo)企(Qi)业(Ye)为(Wei)主(Zhu),(?)市(Shi)场(Chang)集(Ji)中(Zhong)程(Cheng)度(Du)较(Jiao)低(Di),(?)尚(Shang)未(Wei)形(Xing)成(Cheng)全(Quan)国(Guo)化(Hua)经(Jing)营(Ying)企(Qi)业(Ye)。(?)但(Dan)由(You)于(Yu)我(Wo)国(Guo)预(Yu)制(Zhi)菜(Cai)肴(Yao)的(De)加(Jia)工(Gong)起(Qi)步(Bu)较(Jiao)晚(Wan),(?)近(Jin)70%以(Yi)上(Shang)的(De)预(Yu)制(Zhi)菜(Cai)加(Jia)工(Gong)企(Qi)业(Ye)仍(Reng)处(Chu)于(Yu)小(Xiao)、(?)弱(Ruo)、(?)散(San)的(De)状(Zhuang)态(Tai),(?)不(Bu)少(Shao)是(Shi)个(Ge)体(Ti)工(Gong)商(Shang)户(Hu)和(He)作(Zuo)坊(Fang)式(Shi)的(De)生(Sheng)产(Chan)加(Jia)工(Gong)模(Mo)式(Shi)。(?)因(Yin)此(Ci),(?)目(Mu)前(Qian)行(Xing)业(Ye)整(Zheng)体(Ti)集(Ji)中(Zhong)度(Du)较(Jiao)低(Di),(?)仍(Reng)旧(Jiu)处(Chu)在(Zai)蓝(Lan)海(Hai)竞(Jing)争(Zheng),(?)尚(Shang)未(Wei)出(Chu)现(Xian)全(Quan)国(Guo)性(Xing)的(De)龙(Long)头(Tou)企(Qi)业(Ye)。(?)
(?) (?)渠(Qu)道(Dao)竞(Jing)争(Zheng)逐(Zhu)步(Bu)转(Zhuan)化(Hua)为(Wei)品(Pin)牌(Pai)竞(Jing)争(Zheng)
(?) (?)预(Yu)制(Zhi)菜(Cai)企(Qi)业(Ye)主(Zhu)要(Yao)客(Ke)户(Hu)是(Shi)区(Qu)域(Yu)内(Nei)各(Ge)加(Jia)盟(Meng)商(Shang),(?)包(Bao)括(Kuo)生(Sheng)鲜(Xian)食(Shi)品(Pin)店(Dian)、(?)农(Nong)贸(Mao)市(Shi)场(Chang)摊(Tan)贩(Fan)、(?)超(Chao)市(Shi)等(Deng),(?)少(Shao)部(Bu)分(Fen)产(Chan)品(Pin)直(Zhi)接(Jie)销(Xiao)售(Shou)给(Gei)餐(Can)厅(Ting)和(He)终(Zhong)端(Duan)消(Xiao)费(Fei)者(Zhe)。(?)由(You)于(Yu)加(Jia)盟(Meng)商(Shang)的(De)零(Ling)售(Shou)性(Xing)质(Zhi),(?)其(Qi)覆(Fu)盖(Gai)范(Fan)围(Wei)较(Jiao)小(Xiao),(?)对(Dui)产(Chan)品(Pin)推(Tui)广(Guang)力(Li)度(Du)有(You)限(Xian)。(?)目(Mu)前(Qian),(?)行(Xing)业(Ye)内(Nei)企(Qi)业(Ye)开(Kai)始(Shi)重(Zhong)视(Shi)品(Pin)牌(Pai)建(Jian)设(She),(?)通(Tong)过(Guo)投(Tou)放(Fang)广(Guang)告(Gao)、(?)举(Ju)办(Ban)推(Tui)广(Guang)活(Huo)动(Dong)、(?)聘(Pin)请(Qing)代(Dai)言(Yan)人(Ren)等(Deng)方(Fang)式(Shi)提(Ti)升(Sheng)品(Pin)牌(Pai)知(Zhi)名(Ming)度(Du)。(?)
(?) (?)市(Shi)场(Chang)化(Hua)程(Cheng)度(Du)高(Gao)
(?) (?)由(You)于(Yu)预(Yu)制(Zhi)菜(Cai)行(Xing)业(Ye)进(Jin)入(Ru)门(Men)槛(Jian)相(Xiang)对(Dui)较(Jiao)低(Di),(?)行(Xing)业(Ye)内(Nei)企(Qi)业(Ye)众(Zhong)多(Duo),(?)行(Xing)业(Ye)业(Ye)态(Tai)多(Duo)元(Yuan)丰(Feng)富(Fu),(?)市(Shi)场(Chang)化(Hua)程(Cheng)度(Du)高(Gao),(?)竞(Jing)争(Zheng)充(Chong)分(Fen)。(?)
一(Yi)级(Ji)市(Shi)场(Chang)火(Huo)热(Re)
(?) (?)近(Jin)年(Nian)来(Lai),(?)预(Yu)制(Zhi)菜(Cai)受(Shou)到(Dao)广(Guang)泛(Fan)关(Guan)注(Zhu),(?)行(Xing)业(Ye)业(Ye)态(Tai)呈(Cheng)现(Xian)多(Duo)样(Yang)化(Hua),(?)众(Zhong)企(Qi)业(Ye)“跑(Pao)马(Ma)圈(Quan)地(Di)”进(Jin)行(Xing)时(Shi)。(?)不(Bu)少(Shao)新(Xin)兴(Xing)预(Yu)制(Zhi)菜(Cai)品(Pin)牌(Pai)已(Yi)获(Huo)得(De)多(Duo)轮(Lun)融(Rong)资(Zi),(?)行(Xing)业(Ye)处(Chu)于(Yu)蓝(Lan)海(Hai)之(Zhi)中(Zhong),(?)发(Fa)展(Zhan)前(Qian)景(Jing)广(Guang)阔(Kuo)。(?)
(?) (?)专(Zhuan)注(Zhu)预(Yu)制(Zhi)菜(Cai)研(Yan)发(Fa)、(?)生(Sheng)产(Chan)和(He)销(Xiao)售(Shou)的(De)味(Wei)知(Zhi)香(Xiang)已(Yi)成(Cheng)功(Gong)上(Shang)市(Shi);(?)珍(Zhen)味(Wei)小(Xiao)梅(Mei)园(Yuan)、(?)王(Wang)家(Jia)渡(Du)食(Shi)品(Pin)获(Huo)得(De)千(Qian)万(Wan)级(Ji)融(Rong)资(Zi);(?)海(Hai)底(Di)捞(Lao)推(Tui)出(Chu)的(De)“开(Kai)饭(Fan)了(Liao)”系(Xi)列(Lie)产(Chan)品(Pin)已(Yi)在(Zai)各(Ge)大(Da)官(Guan)方(Fang)渠(Qu)道(Dao)上(Shang)线(Xian);(?)贾(Jia)国(Guo)龙(Long)功(Gong)夫(Fu)菜(Cai)上(Shang)架(Jia)西(Xi)贝(Bei)门(Men)店(Dian);(?)安(An)井(Jing)食(Shi)品(Pin)成(Cheng)立(Li)“冻(Dong)品(Pin)先(Xian)生(Sheng)”,(?)发(Fa)展(Zhan)速(Su)冻(Dong)菜(Cai)肴(Yao)系(Xi)列(Lie)产(Chan)品(Pin);(?)盒(He)马(Ma)鲜(Xian)生(Sheng)、(?)每(Mei)日(Ri)优(You)鲜(Xian)也(Ye)在(Zai)加(Jia)速(Su)布(Bu)局(Ju)。(?)
(?) (?)龙(Long)头(Tou)规(Gui)模(Mo)10亿(Yi)以(Yi)上(Shang),(?)平(Ping)均(Jun)企(Qi)业(Ye)规(Gui)模(Mo)1500万(Wan),(?)整(Zheng)体(Ti)格(Ge)局(Ju)仍(Reng)分(Fen)散(San)
(?) (?)目(Mu)前(Qian)行(Xing)业(Ye)主(Zhu)要(Yao)龙(Long)头(Tou)基(Ji)本(Ben)达(Da)到(Dao)10亿(Yi)规(Gui)模(Mo),(?)包(Bao)括(Kuo)蒸(Zheng)烩(Hui)煮(Zhu)、(?)聪(Cong)厨(Chu)((?)新(Xin)湘(Xiang)厨(Chu))(?)、(?)佳(Jia)宴(Yan)食(Shi)品(Pin)、(?)厦(Xia)门(Men)绿(Lu)进(Jin)、(?)信(Xin)良(Liang)记(Ji)等(Deng),(?)但(Dan)相(Xiang)比(Bi)于(Yu)2000亿(Yi)市(Shi)场(Chang)空(Kong)间(Jian)而(?)言(Yan),(?)市(Shi)场(Chang)格(Ge)局(Ju)极(Ji)为(Wei)分(Fen)散(San),(?)此(Ci)外(Wai)亿(Yi)元(Yuan)级(Ji)别(Bie)企(Qi)业(Ye)较(Jiao)多(Duo),(?)行(Xing)业(Ye)内(Nei)平(Ping)均(Jun)企(Qi)业(Ye)规(Gui)模(Mo)在(Zai)1500万(Wan)左(Zuo)右(You),(?)多(Duo)承(Cheng)担(Dan)代(Dai)工(Gong)厂(Chang)任(Ren)务(Wu)。(?)
(?) (?)味(Wei)知(Zhi)香(Xiang)成(Cheng)立(Li)于(Yu)2008年(Nian),(?)位(Wei)于(Yu)江(Jiang)苏(Su)苏(Su)州(Zhou),(?)公(Gong)司(Si)深(Shen)耕(Geng)预(Yu)制(Zhi)菜(Cai)行(Xing)业(Ye),(?)是(Shi)集(Ji)菜(Cai)品(Pin)研(Yan)发(Fa)、(?)生(Sheng)产(Chan)、(?)销(Xiao)售(Shou)为(Wei)一(Yi)体(Ti)的(De)食(Shi)品(Pin)加(Jia)工(Gong)企(Qi)业(Ye),(?)处(Chu)于(Yu)行(Xing)业(Ye)领(Ling)先(Xian)地(Di)位(Wei)。(?)
(?) (?)2010年(Nian)开(Kai)设(She)第(Di)一(Yi)家(Jia)专(Zhuan)卖(Mai)店(Dian)2012年(Nian)开(Kai)放(Fang)加(Jia)盟(Meng),(?)2015年(Nian)升(Sheng)级(Ji)2.0旗(Qi)舰(Jian)店(Dian),(?)2021年(Nian)顺(Shun)利(Li)在(Zai)上(Shang)交(Jiao)所(Suo)主(Zhu)板(Ban)上(Shang)市(Shi),(?)是(Shi)国(Guo)内(Nei)第(Di)一(Yi)批(Pi)深(Shen)耕(Geng)预(Yu)制(Zhi)菜(Cai)的(De)企(Qi)业(Ye),(?)也(Ye)是(Shi)A股(Gu)预(Yu)制(Zhi)菜(Cai)第(Di)一(Yi)股(Gu)。(?)
(?) (?)千(Qian)味(Wei)央(Yang)厨(Chu)于(Yu)2012年(Nian)成(Cheng)立(Li),(?)位(Wei)于(Yu)河(He)南(Nan)郑(Zheng)州(Zhou),(?)公(Gong)司(Si)起(Qi)源(Yuan)于(Yu)思(Si)念(Nian)食(Shi)品(Pin),(?)专(Zhuan)注(Zhu)于(Yu)速(Su)冻(Dong)食(Shi)品(Pin)B端(Duan)业(Ye)务(Wu),(?)对(Dui)接(Jie)大(Da)型(Xing)连(Lian)锁(Suo)餐(Can)饮(Yin)集(Ji)团(Tuan)、(?)酒(Jiu)店(Dian)、(?)团(Tuan)餐(Can)食(Shi)堂(Tang),(?)后(Hou)成(Cheng)为(Wei)中(Zhong)国(Guo)最(Zui)早(Zao)为(Wei)餐(Can)饮(Yin)连(Lian)锁(Suo)企(Qi)业(Ye)提(Ti)供(Gong)通(Tong)用(Yong)速(Su)冻(Dong)半(Ban)成(Cheng)品(Pin)及(Ji)定(Ding)制(Zhi)化(Hua)餐(Can)饮(Yin)解(Jie)决(Jue)方(Fang)案(An)的(De)企(Qi)业(Ye)。(?)
(?) (?)预(Yu)制(Zhi)菜(Cai)行(Xing)业(Ye)发(Fa)展(Zhan)的(De)痛(Tong)点(Dian)
(?) (?)受(Shou)原(Yuan)材(Cai)料(Liao)价(Jia)格(Ge)波(Bo)动(Dong)影(Ying)响(Xiang)较(Jiao)大(Da)预(Yu)制(Zhi)菜(Cai)主(Zhu)要(Yao)原(Yuan)材(Cai)料(Liao)是(Shi)肉(Rou)禽(Qin)及(Ji)水(Shui)产(Chan)等(Deng)食(Shi)材(Cai),(?)占(Zhan)产(Chan)品(Pin)成(Cheng)本(Ben)的(De)90%以(Yi)上(Shang)。(?)
(?) (?)由(You)于(Yu)肉(Rou)禽(Qin)及(Ji)水(Shui)产(Chan)的(De)产(Chan)量(Liang)容(Rong)易(Yi)受(Shou)自(Zi)然(Ran)条(Tiao)件(Jian)等(Deng)不(Bu)可(Ke)抗(Kang)力(Li)的(De)影(Ying)响(Xiang)而(?)产(Chan)生(Sheng)波(Bo)动(Dong),(?)并(Bing)通(Tong)过(Guo)市(Shi)场(Chang)供(Gong)求(Qiu)关(Guan)系(Xi)影(Ying)响(Xiang)原(Yuan)材(Cai)料(Liao)价(Jia)格(Ge),(?)产(Chan)生(Sheng)价(Jia)格(Ge)波(Bo)动(Dong),(?)对(Dui)预(Yu)制(Zhi)菜(Cai)行(Xing)业(Ye)的(De)成(Cheng)本(Ben)造(Zao)成(Cheng)影(Ying)响(Xiang)。(?)
(?) (?)食(Shi)品(Pin)安(An)全(Quan)问(Wen)题(Ti)影(Ying)响(Xiang)行(Xing)业(Ye)信(Xin)誉(Yu)人(Ren)们(Men)对(Dui)于(Yu)食(Shi)品(Pin)安(An)全(Quan)问(Wen)题(Ti)的(De)重(Zhong)视(Shi)程(Cheng)度(Du)逐(Zhu)步(Bu)加(Jia)强(Qiang)。(?)目(Mu)前(Qian),(?)我(Wo)国(Guo)预(Yu)制(Zhi)菜(Cai)企(Qi)业(Ye)多(Duo)数(Shu)仍(Reng)采(Cai)用(Yong)作(Zuo)坊(Fang)式(Shi)加(Jia)工(Gong)模(Mo)式(Shi)。(?)
(?) (?)这(Zhe)类(Lei)企(Qi)业(Ye)设(She)备(Bei)工(Gong)艺(Yi)落(Luo)后(Hou),(?)相(Xiang)应(Ying)的(De)质(Zhi)量(Liang)控(Kong)制(Zhi)体(Ti)系(Xi)和(He)管(Guan)理(Li)制(Zhi)度(Du)不(Bu)完(Wan)善(Shan),(?)无(Wu)法(Fa)对(Dui)采(Cai)购(Gou)、(?)生(Sheng)产(Chan)、(?)销(Xiao)售(Shou)过(Guo)程(Cheng)进(Jin)行(Xing)充(Chong)分(Fen)可(Ke)靠(Kao)的(De)食(Shi)品(Pin)安(An)全(Quan)控(Kong)制(Zhi)。(?)
(?) (?)如(Ru)果(Guo)发(Fa)生(Sheng)食(Shi)品(Pin)安(An)全(Quan)问(Wen)题(Ti),(?)可(Ke)能(Neng)会(Hui)波(Bo)及(Ji)整(Zheng)个(Ge)行(Xing)业(Ye),(?)使(Shi)消(Xiao)费(Fei)者(Zhe)丧(Sang)失(Shi)对(Dui)预(Yu)制(Zhi)菜(Cai)产(Chan)品(Pin)的(De)信(Xin)心(Xin),(?)有(You)损(Sun)行(Xing)业(Ye)信(Xin)誉(Yu)。(?)
(?) (?)预(Yu)制(Zhi)菜(Cai)企(Qi)业(Ye)品(Pin)类(Lei)受(Shou)限(Xian)不(Bu)同(Tong)于(Yu)西(Xi)餐(Can)餐(Can)饮(Yin)结(Jie)构(Gou)简(Jian)单(Dan),(?)中(Zhong)餐(Can)有(You)八(Ba)大(Da)菜(Cai)系(Xi),(?)每(Mei)个(Ge)菜(Cai)系(Xi)都(Du)有(You)很(Hen)多(Duo)的(De)SKU,(?)下(Xia)游(You)餐(Can)饮(Yin)店(Dian)的(De)需(Xu)求(Qiu)多(Duo)样(Yang)且(Qie)分(Fen)散(San)。(?)而(?)上(Shang)游(You)供(Gong)应(Ying)预(Yu)制(Zhi)菜(Cai)的(De)工(Gong)厂(Chang),(?)在(Zai)重(Zhong)资(Zi)产(Chan)的(De)设(She)备(Bei)限(Xian)制(Zhi)下(Xia),(?)为(Wei)了(Liao)追(Zhui)求(Qiu)规(Gui)模(Mo)效(Xiao)应(Ying)最(Zui)大(Da)化(Hua),(?)预(Yu)制(Zhi)菜(Cai)企(Qi)业(Ye)大(Da)多(Duo)只(Zhi)能(Neng)专(Zhuan)注(Zhu)于(Yu)最(Zui)擅(Shan)长(Chang)的(De)2-3个(Ge)品(Pin)类(Lei)。(?)
(?) (?)预(Yu)制(Zhi)菜(Cai)对(Dui)新(Xin)鲜(Xian)度(Du)要(Yao)求(Qiu)很(Hen)高(Gao),(?)冷(Leng)链(Lian)市(Shi)场(Chang)尚(Shang)未(Wei)成(Cheng)熟(Shu)预(Yu)制(Zhi)菜(Cai)因(Yin)为(Wei)讲(Jiang)求(Qiu)新(Xin)鲜(Xian),(?)所(Suo)以(Yi)极(Ji)其(Qi)依(Yi)赖(Lai)供(Gong)应(Ying)链(Lian)的(De)速(Su)度(Du)与(Yu)效(Xiao)率(Lu)。(?)
(?) (?)当(Dang)前(Qian)我(Wo)国(Guo)冷(Leng)链(Lian)市(Shi)场(Chang)尚(Shang)未(Wei)成(Cheng)熟(Shu),(?)冷(Leng)链(Lian)流(Liu)通(Tong)率(Lu)低(Di)、(?)产(Chan)品(Pin)腐(Fu)损(Sun)率(Lu)高(Gao)是(Shi)冷(Leng)链(Lian)市(Shi)场(Chang)现(Xian)状(Zhuang)。(?)与(Yu)发(Fa)达(Da)国(Guo)家(Jia)相(Xiang)比(Bi),(?)中(Zhong)国(Guo)冷(Leng)链(Lian)流(Liu)通(Tong)率(Lu)仍(Reng)较(Jiao)低(Di)、(?)腐(Fu)损(Sun)率(Lu)偏(Pian)高(Gao),(?)冷(Leng)链(Lian)效(Xiao)率(Lu)仍(Reng)有(You)较(Jiao)大(Da)提(Ti)升(Sheng)空(Kong)间(Jian)。(?)
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重(Zhong)庆(Qing)鼎(Ding)中(Zhong)食(Shi)品(Pin)有(You)限(Xian)公(Gong)司(Si) Copyright 渝(Yu)ICP备(Bei)19007818号(Hao)-1 网(Wang)站(Zhan)建(Jian)设(She):(?)中(Zhong)企(Qi)动(Dong)力(Li) 重(Zhong)庆(Qing)